Children's Collections

A beautiful selection of traditional clothing and footwear for every stage of childhood, from newborn to size 14.

Children's Brands

Our Collection Includes

Florence Eiseman, Anavini, bella bliss, Petit Bebe, Feltman Brothers, Kissy Kissy, Funtasia Too, Bailey Boys, Little English, James and Lottie, Lullaby Set, Peggy Green, Lila and Hayes, Petit Plume, The Proper Peony, Luigi Kids, Busy Bees, Johnnie-O, Vive la Fete, Rachel Riley, Sara’s Prints, Saltwater Sandals, Auraluz, Widgeon, Betti Terrell, Elephantito, Luli and Me, GH Hurt, Footmates and Yosi Samra.


Find luxurious robes, gowns and pajamas in the finest fabrics. Spoil yourself or a new bride with beautiful bralettes, panties and chemises.

Sleepwear & Lingerie Brands

Our Collection Includes

Eberjey, BedHead, The Cat's Pajamas, Hanky Panky, P.Jamas, Diamond Tea, Rya Collection, Verena, Commando, Softies, Cotn, Marelle, Thea, Priamo, Roller Rabbit and Linda Hartman.


Custom linens for bed, bath and table have been our specialty for 90 years. We offer a variety of gifts and home accents including candles, soaps, stationery, bath accessories, and picture frames.

Linen & Gift Brands

Our Collection Includes

Matouk, Sferra, NEST, Anali, Gerbrend, Boutross Imports, Jan Sevadjian, Reed and Barton, Tara Wilson Designs, The Printery, Branche’, Bella Il Fiore, TRVL, Musee, Baudeliare, Rance, Louis Sherry, Thomas Glenn Holiday, Antica Farmacista and Bodrum.

WM. McCalls History

From humble beginnings

William McCall, a Lebanese immigrant, comes to Winston-Salem, at the time the "richest city between Philadephia and Atlanta." Using the Robert E. Lee hotel downtown as a base, McCall begins selling fine linens imported from his home in Lebanon and Madiera door-to-door. Returns to Lebanon to bring his intended bride to America. She will not come, but her sister, Therese Cooke, volunteers to come in stead.

WM. McCalls History

The first store

McCall sets up first storefront shop in the Miller building at 210 West Fourth STreet, Winston-Salem.

WM. McCalls History

Success in difficult times

Late 1920s – 1940s – Store survives the Great Depression and World War II and moves among 2 or 3 other downtown locations.

WM. McCalls History


1949 – Store relocates to 408 N. Spruce St. Expands the inventory to include children’s clothing, gifts and accessories.

WM. McCalls History

A young upstart

Early 1960s – Betty McCall Smith begins helping her parents at the store.

WM. McCalls History

A new Generation

1971 – William McCall, Sr. dies. Betty McCall Smith joins her mother as a partner in the business.

WM. McCalls History

Reynolda Village

1979 – The McCalls open a shop in historic Reynolda Village, a new mixed-use development owned by Wake Forest University and located on the former estate of R.J. Reynolds.

WM. McCalls History

Keeping it in the family

1994 – Betty McCall Smith assumes full ownership of the store from her mother who is 89 and still working.

WM. McCalls History

The End of an Era

2002 – Theresa McCall dies at age 97.

WM. McCalls History

An Amazing Journey

2009 – McCalls celebrates its 85th anniversary.

WM. McCalls History

Leaving a legacy

2013 – Betty McCall Smith dies in August at age 85.

WM. McCalls History

Preservering a Tradition

2014 – Sara-Peyton Joyner McCormick acquires McCalls from the Estate of Betty McCall Smith in February.

WM. McCalls History

New & Improved

2014 – McCalls undergoes a renovation and expansion, enlarging their children’s and lingerie departments.

WM. McCalls History

A Bright Future

2015 – McCalls celebrates their 90th Anniversary.